YouTube To Invest up to $875,000 in Rising Stars

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by Ben Parr

YouTube is launching another campaign to cultivate more original, quality content on its servers, promising to invest $35,000 in up to 25 of its partners.

The new initiative, YouTube NextUp, is not focused on discovering new talent, but more on “accelerating the growth of the next big YouTube stars.” Existing YouTube partners (those with less than 300,000 subscribers) are asked to apply with a video, up to three minutes long, demonstrating their talents and discussing the projects they’d want to pursue on YouTube if selected.

The partners selected for the program will be given a four-day spot at YouTube’s Creator Camp, where they will be mentored in production, videography and other disciplines in an effort to hone their crafts. YouTube has also promised to promote their projects and channel once completed. Still, the biggest draw to the NextUp program has to be the allure of $35,000 in funding to fuel acting, directing, producing or musical ambitions.

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