YouTube Takes Another Step Toward Legitimacy With New Acquisition

mojoadmin Popular Videos, Video Marketing 13 Comments

by Brenna Ehrlich

In a move that’s been grinding through the rumor mill since December, YouTube has acquired web video production company Next New Networks.

The New York-based company is the independent online video producer behind more than 25 branded networks and popular Internet programming distributed through YouTube.

Lately, we’ve been hearing a lot of buzz from YouTube’s camp about ramping up original programming. In December, it acquired Widevine, an on-demand video service known for its multiplatform DRM and adaptive streaming technologies.

According to The New York Times, this move doesn’t necessarily mean YouTube and parent company Google will be producing original programming themselves.

“We want to make as clean a line as possible for us to build the platform on YouTube and then let the content production happen with our partners,” Tom Pickett, director of global content operation at YouTube told theTimes.

Read the rest of this article at Mashable.com.

 

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