YouTube Takes Another Step Toward Legitimacy With New Acquisition

mojoadmin Popular Videos, Video Marketing 13 Comments

by Brenna Ehrlich

In a move that’s been grinding through the rumor mill since December, YouTube has acquired web video production company Next New Networks.

The New York-based company is the independent online video producer behind more than 25 branded networks and popular Internet programming distributed through YouTube.

Lately, we’ve been hearing a lot of buzz from YouTube’s camp about ramping up original programming. In December, it acquired Widevine, an on-demand video service known for its multiplatform DRM and adaptive streaming technologies.

According to The New York Times, this move doesn’t necessarily mean YouTube and parent company Google will be producing original programming themselves.

“We want to make as clean a line as possible for us to build the platform on YouTube and then let the content production happen with our partners,” Tom Pickett, director of global content operation at YouTube told theTimes.

Read the rest of this article at


Comments 13

  1. Can I just say what a relief to search out somebody who truly knows what theyre speaking about on the internet. You undoubtedly know methods to convey a problem to mild and make it important. Extra people must read this and perceive this side of the story. I cant imagine youre no more fashionable because you definitely have the gift.

  2. Hello! I simply want to give a huge thumbs up for the great info you will have here on this post. I can be coming again to your blog for extra soon.

  3. Great content, much appreciated , I will sure try some techniques I learned in your blog, thanks and keep up the good work.

  4. Thanks a ton for your time and effort to have put these things together on this blog. Janet and I very much valued your suggestions through the articles over certain things. I realize that you have a number of demands on timetable hence the fact that you took just as much time just like you did to guide people really like us by this article is actually highly loved.

  5. We highly appreciate your website post. You will discover so many means we could put it to really good use while using a minimum of effort with time and hard earned cash. Thank you really for helping make this post answer many queries we have encountered before now.

Leave a Reply

Your email address will not be published.