Why You Shouldn’t Spend ALL Your Time Trying to Engage your Prospects on LinkedIn, and How to Create a Successful and Ethical 14-Day Appointment Setting Campaign

Cory Michael Sanchez B2B Marketing Content Series 1 Comment

Most of us are taught to engage our prospects using LinkedIn messenger. And that’s not bad advice.

But what happens if the people you’re trying to reach aren’t checking their LinkedIn regularly?


They may be busy with a project, in meetings or doing any of the many activities that keep them busy.

And, even though your messages are sent to them via email from LinkedIn, they may get overlooked.

What if I told you we’ve discovered a solution for the people who don’t respond to your invitations on LinkedIn, and will increase your response rate exponentially?

Yes, you still should send out LinkedIn messages to engage your prospects. And, if they don’t respond back after one message, you should send them another one on LinkedIn.


We’ve created a system that’s blown our response rates out of the water, and I’m going to pull back the curtain for you.

How to Create a Successful and Ethical 14-day Appointment Setting Campaign

First, when someone becomes a connection, send them a thank you message and an invitation to meet or hop on a call.

If they do respond to your message, don’t send them an email campaign, keep following up with them on LinkedIn.

If they don’t respond on LinkedIn within seven days, start sending them an email campaign.

Our 14-Day Appointment Setting Campaign goes like this:

A message goes out the first day.

Seven days later, the next message gets sent.

Four days later, we send out another message.

Remember, you’re trying to book an appointment. You’re not pitching… you’re networking.

Since LinkedIn is a networking platform you’re asking them to make an appointment to network with you so you can get to know them better.

Our Results are Phenomenal.

The standard email open rate is about 10%.
We get about 40% to 50% open rates on our emails.

Really great open rates, right?

We’re easily getting quadruple the results…and sometimes even more.

So not only is it easier to get email addresses on LinkedIn, but the open rates are so much bigger.

Here’s why this is happening…

LinkedIn is your in and that makes it okay for you to email them by saying, “Hey, we’re connected on LinkedIn.”

Now, of course, everything you sent out needs to be “spam compliant.”

To get consultations, you need engagement and prospects to open up your email.

If you’re currently getting 10% open rates on your opt in list, start using a 14-Day Appointment Setting Campaign.

Your open rate could increase to 44.4%, which means, you’re going to get four times the business because people are paying attention to you.

Your main job in business and sales is to attract eyeballs and mind space from your ideal prospects.

So tap into their focus by sending them a series of scheduled emails that shows your interest in getting to know and help them.

Remember, we’re using LinkedIn’s authority to get these kinds of high open rates because… people trust LinkedIn, and we’re utilizing that to our benefit.

Here are a few tips to writing an email that gets a response whether you’re using them in your 14-Day Campaign for LinkedIn or not.

Seven Tips to Writing an Email that Gets a Response

1. The most effective words to put in your email subject line (Source: Mashable)

  • Demo
  • Connect
  • Cancellation
  • Apply
  • Opportunity
  • Conference
  • Payments

2. The most ineffective words to use in your email subject line are (Source: Mashable):

  • Assistance
  • Speaker
  • Press
  • Social
  • Invite
  • Join
  • Confirm

3. An all caps subject line hurts response rates by approximately 30% (Source: Boomerang).

4. Subject lines with 3 or 4 words get more responses than shorter and longer ones (Source: Boomerang)
5. Messages written at a third-grade reading level are 36% more likely to get a reply than those written at the college reading level. (Source: Boomerang)
6. The more you write, the less likely you are to get a response. Only one in three messages that are longer than 2500 words receive a reply.  However, you shouldn’t be too brief: A 25-word email is roughly as effective as a 2000-word one. What’s the sweet spot? Between 50 and 125 words — or around the length of this paragraph. (Source: Boomerang)
7. Don’t just provide information — request some, too. Emails that contain one to three questions are 50% likelier to get replies than emails without any questions (like, asking for a time to meet).

We’re passionate about showing entrepreneurs and sales professionals like you how to attract predictable leads, clients, create a 14-Day Appointment Setting Campaign and revenue and fill your sales pipeline to the MAX with willing decision makers using LinkedIn lead generation. Click here to find out more!

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