By Jeffery E. Pizzino, APR
SCOTTSDALE, Ariz. – Aug. 1, 2011 – In a marketplace that’s more competitive than ever, it’s important businesses use the latest technological innovations to maintain that competitive advantage.
The latest marketing craze is sending video messages from one mobile phone to another. In fact, the use of video on mobile phones is projected to increase 66 times during the next three years.
Helping business capitalize on this trend is Mojo Global (devteam.MojoGlobal.com). Mojo specializes in helping businesses attract and retain customers with a viral video marketing system. The company has pioneered a new software technology that for the first time allows businesses to send automated video campaigns via text message to smartphones. It’s compatible with all types of mobile phones — including Blackberry and iPhone.
“Mobile is the hottest thing there is right now,” said Mojo Global Co-founder Ira Rosen, whose company recently contracted with Gannett Publishing for a national campaign.
Mojo offers businesses a pre-loaded video delivery system, proprietary automated video drip campaigns, and exclusive video to mobile phone delivery technology. It’s an offer many businesses are jumping at, as Mojo is currently growing 30 percent monthly and now boasts clients worldwide, including in Australia, the Netherlands, Belgium, the U.K. and Germany.
One U.S. client, a network marketing company, loved Mojo’s system so much that they private labeled the software and is now selling it nationwide to its representatives.
Mojo’s also attracted the attention of some of the most powerful names in online selling to its marketing video technology, including Les Brown, a motivational speaker and best-selling author; Brian Tracy, chairman and CEO of Brian Tracy International; Mark Victor Hansen, who partnered with Jack Canfield to create the Chicken Soup for the Soul books; Andy Jenkins of the Blair Witch Project; and several other well-respected authors, speakers and business coaches.
“Mojo has the most powerful marketing tool I’ve ever seen,” said Brown. “It’s like cloning yourself to tell your story.”
Rosen predicts this new technology will change the landscape of video marketing and become a key tool in the entrepreneur’s marketing campaign toolbox.
According to Rosen, email marketing campaigns are now largely ineffective because of the number of email messages people receive.
“Everyone is on life support right now. This is the year of recuperation and people need to just market dramatically different to stay in business,” said Rosen. “Ninety percent of business success this year will have zero to do with a product or service and everything to do with how creative the message delivery is. If people don’t use video, the chances of them being in a different place this year is really low.”
Gia Heller, CEO and president of Scottsdale-based The National Business Experts, agrees.
“Doing business in 2011 without viral video marketing is a complete waste of time,” said Heller. “Because of Mojo, I’m actually thinking of switching everything I do to a video format because I’ve seen a lot more results.”
Bill Montgomery, who was recently elected as a Maricopa County attorney in Arizona, pulled a major upset in the Republican race for this office last year by unseating Rick Romley, one of the most familiar names in Arizona politics. It was Romley’s first loss of his long political career, which included serving as the county attorney’s office for 16 years. Montgomery credits Mojo Global with helping him be “overwhelmingly successful.”
Rosen says their software was designed with small business owners in mind and is user friendly.
“The best way to predict the future is to create it for yourself,” said Rosen, who says Mojo Matrix software can help businesses double or triple their database within 60 days and increase revenues by at least 50 percent. The company offers a money back guarantee if the client doesn’t see at least a 50 percent increase in business in 12 months.
For more information about Mojo Global, call (480) 366-5800 or visit: http://www.MojoGlobal.com. Connect with the company on Twitter: @MojoVideo
Jeffery E. Pizzino, APR, is owner of Pizz!novations Public Relations (pizzinovations.com). Acting as a chief communications officer, he helps companies increase their performance and profitability by telling their story with clarity, impact and authenticity. Connect with him on Twitter: @PRjeff