Predicting what to expect from marketing trends in 2019 can be difficult, but it’s still a huge focus of many marketers. After all, preparing for the biggest trends and adjusting the marketing strategy is key to staying ahead of competitors.
On top of that, both the traditional and digital marketing worlds are experiencing rapid shifts that present many new challenges to marketers. As a result, planning ahead is the best way to keep a business adaptable.
So, let’s take a look at the four marketing trends that will impact your business in 2019.
Customer Trust Matters More Than Ever
The shift from traditional ads to more personalized marketing happened years ago, with many consumers preferring reviews, branding and word-of-mouth referrals. In 2019, this is likely to become even more apparent, given that so many internet users are skeptical of online advertising.
This doesn’t mean that online marketing should be abandoned, however. It simply means that ad content needs to be more relevant and valuable to customers. Generally, influencer marketing, referrals and content marketing, all of which have value, are expected to resonate more with audiences.
Video Marketing Will Become More Important
Video has been trending upward for a while, so it’s no surprise that video sharing and traffic are expected to be significant marketing trends in 2019. On virtually all social media platforms, video has more engagement and organic reach, so all brands will benefit from finding a way to incorporate high-quality video marketing into their strategy.
Video also offers an opportunity for you to showcase your brand personality and tell your story in an engaging and memorable way. Your videos don’t need to be large-scale productions with special effects, but should simply communicate who you are as a business and what you have to offer.
Inbound Marketing Will Excel
Traditional marketing methods can be disruptive and impersonal, which is less desirable in the current marketing climate. As a result, inbound marketing is expected to excel, thanks to its ability to position businesses as authorities.
Different aspects of inbound marketing, such as automation, content marketing, social media and multichannel marketing, all have the ability to create high-quality, valuable content that resonates with customers.
Customer Service Beats Technology
As technology advances, marketers are finding new and innovative ways to use it for marketing campaigns. Artificial intelligence, virtual reality, chatbots, voice search and other technologies are being used to help marketers scale and make more informed decisions, as well as to streamline the entire process.
Unfortunately, these advances come at the expense of personal relationships that keep customers coming back. So much of marketing is about building a relationship with the customer, and regardless of how much automation and technology can do, it can’t replace the human connection. As a result, the successful marketers will be the ones who keep the personal touch in mind.
Boost Your Marketing Efforts With Mojo Global
2019 will bring plenty of changes to marketing strategy, but Mojo Global can help you adjust your strategy for success. With our Done for You Leads Program, you’ll develop the customer connections that boost your profits, contact us today to see what we can do for you!