Stumped on where to find your next lead?
We’ve got some hot tips on the #1 lead finding resource: LinkedIn
LinkedIn is a GOLD MINE for finding prospects.
If we put LinkedIn head-to-head with other social platforms, you’ll see the average salary of its members is considerably higher.
· Twitter: $58,000
· Facebook: 61,000
· LinkedIn: $112,000
This is great news because the average LinkedIn consumer has twice the purchasing power of any other social media network!
And if you are looking to sell your services, they would be a great group to get in front of, don’t you think?
In 2016 LinkedIn was purchased by Microsoft for $26.2 Billion, IN CASH. At the time, LinkedIn had 450 million users. If we do the math, each connection was valued at $58.20 then. And LinkedIn membership continues to grow…
“In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall.” (Source: Hubspot)
Following this logic, how much do you think your LinkedIn Profile is worth?
I recently arranged an informal poll to answer that very question.
Of those asked:
The majority, 50%, have 0 to 250 connections
30% have between 250 and 1,000 connections
and 20% have 1,000+ connections
Here’s the thing… most people don’t get the full value out of their LinkedIn Profile. They connect with colleagues, college buddies, family members, co-workers who are not prospects, or even worse, their competition!
Rule of thumb: if you come across someone who isn’t a potential client, but you still want to connect with them… reach out to them on other social platforms, like Facebook.
LinkedIn was created to build relationships with other professionals who may potentially purchase your service or product or introduce you to someone who will.
For most of us, the biggest ‘AHA!’ LinkedIn moment is when we realize just how imperative it is to connect with your ideal prospects, and not your competition!
Remember, if you want to connect with your buddies, do it on Facebook. Use LinkedIn for prospecting only. That’s how I look at it and this philosophy has proven successful time and time again.
So, let’s get back to the value of your LinkedIn Profile. If you have 100 connections (that are true prospects), this means that the value of your profile is $5,800. And as we found out in the recent poll, that’s where the majority of average LinkedIn users stand. Not bad!
If you have 1,000 connections, that would be worth $58,000!
10,000 connections are worth about a HALF A MILLION dollars.
You are able to have 30,000 connections max. Achieving 30,000 connections EXPLODES the value of your profile to $1.7 MILLION.
Thank YOU, Microsoft….
It is safe to say that growing your base of prospects on LinkedIn is a wise investment of time and money that will continue to benefit you in the future.
Ready to grow your Profile? Here are a few tips on finding new prospects on LinkedIn:
1) Look at the “People Also Viewed” Sidebar
2) Reach Out to Prospects in New Roles
3) Investigate Your Competitors’ Networks
4) Scroll Through Skill Endorsements
5) Use the Alumni Search
6) See Who Has Commented On Your Prospects’ Posts
7) Browse Users Who Have Interacted With Your Posts
Start cashing in on your LinkedIn leads! Click here to begin.