6 Principles of Persuasion

Cory Michael Sanchez Tips and Tricks Leave a Comment

We shared this in our staff meeting today, and thought it was so insightful that we wanted to share it with you. In today’s blog post, we share a video by Dr. Robert Cialdini author of Influence and Pre-Suasion, where he describes his 6 shortcuts to effectively persuading others by scientifically proven human behaviors. Watch it here. Now that you …

What Everybody’s Talking About

Cory Michael Sanchez B2B Marketing Content Series Leave a Comment

I have an urgent, time-sensitive announcement Today and it may affect your business… With less than a week until Christmas, then the New Year right around the corner, I wanted to take some time to tell you about a Huge Change that’s coming to our (Ira and My) life. Not only is it a Huge Change, it’s a change that …

Why You Shouldn’t Spend ALL Your Time Trying to Engage your Prospects on LinkedIn, and How to Create a Successful and Ethical 14-Day Appointment Setting Campaign

Cory Michael Sanchez B2B Marketing Content Series 1 Comment

Most of us are taught to engage our prospects using LinkedIn messenger. And that’s not bad advice. But what happens if the people you’re trying to reach aren’t checking their LinkedIn regularly?   They may be busy with a project, in meetings or doing any of the many activities that keep them busy. And, even though your messages are sent …

Why I Quit Cold Calling and You Should Too…

Cory Michael Sanchez B2B Marketing Content Series 4 Comments

PLUS How to Get Your Life Back by Prospecting on LinkedIn First of all, let’s be fair… Cold calling used to work. I made cold calls back in the day and most of you probably did, too. What’s the first thing that comes to mind when you hear the words ‘cold calling’? Frustrating… Getting no where fast… Disconnected by reception … again! I felt …

3 Steps to Successfully Finding your Perfect Prospect (and Closing the Deal)!

Cory Michael Sanchez Client Quotes, Tips and Tricks 1 Comment

Ready to target your perfect B2B prospects? LinkedIn is a tool that allows you to target, connect, build relationships and close deals with your ideal prospects. (Psst… If you’re not 100% sure who your perfect prospect is, follow these next steps.) 3 ways to determine the demographics of your perfect prospect …so you can target them on LinkedIn (Source: Inc) Review …

You’ve Struck Gold… and How to Find More!

Cory Michael Sanchez Tips and Tricks Leave a Comment

Stumped on where to find your next lead? We’ve got some hot tips on the #1 lead finding resource: LinkedIn LinkedIn is a GOLD MINE for finding prospects. Why? If we put LinkedIn head-to-head with other social platforms, you’ll see the average salary of its members is considerably higher. · Twitter: $58,000 · Facebook: 61,000 · LinkedIn: $112,000 This is …

The #1 Reason You Aren’t Making As Much Money as You Would Like

Cory Michael Sanchez Tips and Tricks 1 Comment

What’s the #1 reason you don’t have revenue flowing in your business? Here’s the biggest reason, most companies aren’t doing what they need to be doing… which is closing deals. Bringing in the money! You may be asking yourself, “How do I do that?” It is essential to your business’ success to have conversations with your prospective clients. It is the true way to sales. Because as we …

Empty Calendar Syndrome: an illness that may plague you without you knowing it. Here’s how to get rid of it forever.

Cory Michael Sanchez B2B Marketing Content Series Leave a Comment

Did you know that 80% of new businesses fail within their first year? (According to the Small Business Administration.) What is the root of this enormous problem? It’s called “Empty Calendar Syndrome”, a term coined by my business partner, Ira Rosen. This business illness is when you don’t have enough appointments in your calendar to sustain your business. It’s an …

Sanchez Spanish Wedding Adventure

Cory Michael Sanchez B2B Marketing Content Series 7 Comments

I just came back from my Spanish Wedding Adventure! As I have promised, I am going to share our wedding photos =) The wedding celebration was definitely one of the most memorable moments of my life – MAGICAL.   It’s time to party!   We spent our honeymoon in Italy where we were able to visit different historical and amazing …