YouTube To Invest up to $875,000 in Rising Stars

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by Ben Parr YouTube is launching another campaign to cultivate more original, quality content on its servers, promising to invest $35,000 in up to 25 of its partners. The new initiative, YouTube NextUp, is not focused on discovering new talent, but more on “accelerating the growth of the next big YouTube stars.” Existing YouTube partners (those with less than 300,000 subscribers) …

Viral Video of the Week

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Starting on Friday, March 11, 2011, the viewcount for Rebecca Black’s music video for “Friday” jumped from around 3,000 views to over 7 million on YouTube in five days. Kevin Rutherford, a columnist for Billboard magazine, wrote, “Black’s video for ‘Friday’ is one of those rare occurrences where even the most seasoned critics of Internet culture don’t know where to begin. From the …

YouTube Takes Another Step Toward Legitimacy With New Acquisition

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by Brenna Ehrlich In a move that’s been grinding through the rumor mill since December, YouTube has acquired web video production company Next New Networks. The New York-based company is the independent online video producer behind more than 25 branded networks and popular Internet programming distributed through YouTube. Lately, we’ve been hearing a lot of buzz from YouTube’s camp about ramping up …

Meet the Newest Member of YouTube’s Billion Views Club: Eminem

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by Muhammad Saleem Muhammad Saleem is a social media consultant. Follow him on Twitter for more social media commentary. Eminem is quickly becoming a digital force to be reckoned with. On Presidents Day, the rapper became only the third artist to reach 1 billion views on YouTube. Last October, when Lady Gaga and Justin Bieber were racing to 1 billion views on YouTube (which Lady …

10 Fascinating YouTube Facts That May Surprise You

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by Amy-Mae Elliott YouTube is huge. Humongous, even. More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. The average YouTube user spends between 15 and 25 minutes a day on the site, but how much do we know about the world’s largest video sharing website? Do you …

Viral Video of the Week

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The mobile game Angry Birds has become a sensation with the smartphone crowd and ripe for video parody. This latest video is described by its creator: “It’s become a family tradition that I make increasingly ridiculous birthday cakes for my kids each year. So with my little boy Ben turning 6-years-old over the weekend, and appreciating his love of Angry …

Mojo Global Already Thriving in Second Year

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Founding Partners Cory Sanchez and Ira Rosen envisioned Mojo Global as a multimillion-dollar company when they launched it in February 2009. But they didn’t think they would reach their goal this quickly.   SCOTTSDALE, Ariz. – Aug. 3, 2010 – Despite the inherent challenges of starting Mojo Global in February 2009, Founding Partners Ira Rosen and Cory Sanchez have not …