4 Marketing Trends That Will Impact Your Business in 2019

Cory Michael Sanchez Latest News, Tips and Tricks, Video Marketing 2 Comments

Predicting what to expect from marketing trends in 2019 can be difficult, but it’s still a huge focus of many marketers. After all, preparing for the biggest trends and adjusting the marketing strategy is key to staying ahead of competitors. On top of that, both the traditional and digital marketing worlds are experiencing rapid shifts that present many new challenges …

How to Use Email to Create a Better Customer Experience

How to Use Email to Create a Better Customer Experience

Cory Michael Sanchez Examples, Tips and Tricks Leave a Comment

Email is a powerful tool for your business, from marketing and promotion to customer service and engagement. When used correctly, email gives you a positive connection to your customers that can be used to enhance their overall experience and build more trust in your brand. With so much value being placed on customer experience, we’re here to show you how …

How to Ask for Testimonials

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Word of mouth is a powerful force in the business world, and testimonials serve the same purpose in the online environment. A testimonial can boost your credibility, build trust with your prospective buyers and compel people to buy, giving you tons of traction in the future. The key is to get the right testimonials from the right people at the …

How-to Prospect with Cold Emails

Cory Michael Sanchez Examples, Tips and Tricks, Viral 1 Comment

Prospecting with cold emails is still a valuable tool in the salesperson’s arsenal, and it’s exceptionally easy to draft and send dozens of emails a day in hopes of getting some prospects. Unfortunately, sending emails isn’t enough, since you need readers to reply to get any results from your efforts. If you can turn a cold email into a conversation, …

Ultimate Guide to Social Selling

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks Leave a Comment

At its heart, social selling is social networking. Buyers use social media to research vendors and learn more before buying. Vendors use social media to engage with their customers and inform potential buyers. With this in mind, social media allows you to get your potential buyers to know, like and trust you to close the sale. Social selling begins with …

The Benefits of Posting Original Articles on LinkedIn

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks, Viral Leave a Comment

Before we review the benefits of posting original articles on your LinkedIn Profile, let’s look at an overarching reason to create original content… which is for you to be seen as a thought leader in your industry. Creating informative content helps you become someone who people like to learn from, helps build a relationship with them, can provoke discussion and …

How to Reach the Decision Makers Who Can Give You a “Yes!”

Cory Michael Sanchez B2B Marketing Content Series, Mojo Marketing Edge, Tips and Tricks, Uncategorized 1 Comment

Generating leads and sales prospects is great, but it only goes so far if your contacts are not in a position to give you the “yes.” High-level decision makers are difficult to reach, but you’ll find that all that hard work will be worth it when you finally close the sale. The best way to learn how to reach decision …

5 Ways to Improve Your B2B Sales on LinkedIn

Cory Michael Sanchez B2B Marketing Content Series, Mojo Marketing Edge, Tips and Tricks 1 Comment

LinkedIn is the fourth most popular social network. It’s designed for professionals, which also makes it popular among sales and marketing people. Using this platform, you can generate referrals and leads, cultivate your brand, establish yourself as an authority and apply more targeted prospecting. Unfortunately, many sales and marketing people fail to use the potential of LinkedIn, missing out on …

8 Things Every Business Needs to Do Now to Get GDPR Compliant

Cory Michael Sanchez Mojo Marketing Edge, Myths, Tips and Tricks Leave a Comment

As of May 25th, every business that stores or processes data of people living in the European Union needs to be ready to comply with the General Data Protection Regulation, or GDPR. Approved in April 2016, enforcement of this new regulation will begin soon, meaning any company not in GDPR compliance can face considerable fines. If you’re already complying with …

5 Sales Prospecting Tips You Can Use Right Away

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks 5 Comments

Cultivating sales prospects is far more than just a numbers game. It involves getting to know your new potential customers on a personal level and putting in the time and effort. The key concept in this process is development. Prospecting is all about deepening and nurturing relationships. Learn five sales prospecting tips you can start to use right away, and …