5 Tips to Write an Email Subject Line that Gets Opened

Cory Michael Sanchez Examples, Latest News, Mojo Marketing Edge, Tips and Tricks, Viral 1 Comment

When it comes to email marketing, nothing beats the subject line. You could have the best content within the email itself, but if the recipients don’t open it, it’s basically useless. On top of that, the majority of consumers state that the only factor they consider when opening an email is the subject line. Here are five tips to writing …

4 Ways to Improve the Buyer Journey

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There are a lot of sales and marketing tips and strategies bouncing around the internet, so it can be confusing to decide which ones are appropriate for your business needs. A tip: Consider the needs of your potential customer first, then determine the best way to address them in your sales process. One simple, but powerful way to understand your …

Why It Pays to Incorporate Personality into Your Sales and Marketing…and How to Do It Right

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For consumers, buying a product is about more than the product itself. They’re also looking for brand image and personality, which tells them that they’re getting behind a business that cares about their product and their customers. So, personality is about more than branding — it’s an important way to tell customers that a product, and your brand, deliver on …

4 Marketing Trends That Will Impact Your Business in 2019

Cory Michael Sanchez Latest News, Tips and Tricks, Video Marketing 2 Comments

Predicting what to expect from marketing trends in 2019 can be difficult, but it’s still a huge focus of many marketers. After all, preparing for the biggest trends and adjusting the marketing strategy is key to staying ahead of competitors. On top of that, both the traditional and digital marketing worlds are experiencing rapid shifts that present many new challenges …

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Marketer of the Year Award Winners: Mojo Global

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[divider style=”2″ align=”center” size=”normal” variant=”normal” dimension=”1px” color=”” scrolltext=””][/divider] Mojo Global Receives Marketer of the Year Award! When Ira Rosen and Cory Sanchez launched Mojo Global in 2009, friends and business associates didn’t think the company would make it through the recession. Today, Mojo has 15 employees and clients around the world. “We started when we were in the middle of …