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Cory Michael Sanchez B2B Marketing Content Series 8 Comments

I have an extremely limited opportunity to tell you about today… Having just hit the halfway point of 2018, I wanted to take a little time to review this extremely limited opportunity we’re opening back up to the public. Not only is it extremely limited, it’s an opportunity that potentially concerns your business and the success you’ll either experience as …

The Benefits of Posting Original Articles on LinkedIn

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks, Viral Leave a Comment

Before we review the benefits of posting original articles on your LinkedIn Profile, let’s look at an overarching reason to create original content… which is for you to be seen as a thought leader in your industry. Creating informative content helps you become someone who people like to learn from, helps build a relationship with them, can provoke discussion and …

How to Reach the Decision Makers Who Can Give You a “Yes!”

Cory Michael Sanchez B2B Marketing Content Series, Mojo Marketing Edge, Tips and Tricks, Uncategorized 1 Comment

Generating leads and sales prospects is great, but it only goes so far if your contacts are not in a position to give you the “yes.” High-level decision makers are difficult to reach, but you’ll find that all that hard work will be worth it when you finally close the sale. The best way to learn how to reach decision …

5 Ways to Improve Your B2B Sales on LinkedIn

Cory Michael Sanchez B2B Marketing Content Series, Mojo Marketing Edge, Tips and Tricks 1 Comment

LinkedIn is the fourth most popular social network. It’s designed for professionals, which also makes it popular among sales and marketing people. Using this platform, you can generate referrals and leads, cultivate your brand, establish yourself as an authority and apply more targeted prospecting. Unfortunately, many sales and marketing people fail to use the potential of LinkedIn, missing out on …

8 Things Every Business Needs to Do Now to Get GDPR Compliant

Cory Michael Sanchez Mojo Marketing Edge, Myths, Tips and Tricks Leave a Comment

As of May 25th, every business that stores or processes data of people living in the European Union needs to be ready to comply with the General Data Protection Regulation, or GDPR. Approved in April 2016, enforcement of this new regulation will begin soon, meaning any company not in GDPR compliance can face considerable fines. If you’re already complying with …

5 Sales Prospecting Tips You Can Use Right Away

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks 5 Comments

Cultivating sales prospects is far more than just a numbers game. It involves getting to know your new potential customers on a personal level and putting in the time and effort. The key concept in this process is development. Prospecting is all about deepening and nurturing relationships. Learn five sales prospecting tips you can start to use right away, and …

Blogging and Social Media

Cory Michael Sanchez Mojo Marketing Edge, Tips and Tricks 2 Comments

Good news! It’s still early in the year, so there is time to implement changes that will increase your sales in 2018. Blogging is one of the most widely used B2B content marketing strategies… it builds links and authority, provides a platform to promote your products or services and can help your prospects understand the value of your offer. How are you with blogging? Good, …

3 Proven “Deal Closer” Follow Up Strategies

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks 1 Comment

The good news is, there is more than one way to follow-up with a prospect – not just email. It’s always a good idea to ask your prospect the best way to communicate in advance to discover the best method of getting ahold of them. First and foremost, respond back to your prospects quickly. An analysis of more than 2,200 American companies found those …

Why Getting Your First “Yes” From a Perfect Prospect on LinkedIn is the First Step to Exploding Sales

Cory Michael Sanchez B2B Marketing Content Series, Tips and Tricks Leave a Comment

In an earlier article, I talked about the monetary value of each of your connections on LinkedIn… In 2016, LinkedIn was purchased by Microsoft for $26.2 BILLION in CASH! At the time, LinkedIn had 450 MILLION users. Each connection was valued at $58.20. So if you take the number of true prospective connections you have on LinkedIn (…not your high school football coach or your 2nd cousin once removed) and multiply that …